A trademark attorney drafts and files trade mark applications, clears proposed brands, and represents you in administrative disputes before EUIPO, WIPO and national offices. They turn creative names into enforceable legal rights. Trademark attorney : what do they do ?…
The Global IP Ecosystem
Intellectual property doesn’t exist in isolation — it thrives in a global network of laws, institutions, and communities. Our IP ecosystem section explores the broader environment that shapes how innovation is protected and shared. From international treaties and legal frameworks to industry associations and policy debates, this is where you can understand the big picture. Lipstip highlights the dynamics of the IP ecosystem, showing how global collaboration and competition influence the future of innovation. Whether you’re a practitioner, entrepreneur, or policymaker, exploring the IP ecosystem gives you the context needed to navigate today’s interconnected world of intellectual property.
Euipo vs Wipo: choosing the right IP path
Alright, firsts things first : EUIPO stands for European Union Intellectual Property Office. WIPO is for World Intellectual Property Office. EUIPO is the one‑stop shop for EU‑wide trade marks, while WIPO’s Madrid and Hague systems extend an existing national or EU…
What is a trade secret in business?
Today, our big question is : what is a trade secret ? That’s a key concept to fully understand Intellectual Property. So, let’s dig into it. A trade secret is any confidential information that provides economic value by remaining undisclosed and is…
What is a trademark? Essential guide for EU startups
What is a trademark ? It is a registered sign—word, logo, slogan or shape—that legally identifies and protects your goods or services, granting exclusive rights and enforcement tools across the EU and beyond. Why trademarks matter for startups However, many founders…
What is a design right in the EU ?
Discover what is a design right in the EU : a complete guide for entrepreneurs, creators, startup founders… LipstIp is right by your side !
Trademark duration EU: how long protection lasts
Discover the Trademark Duration EU : how long does a trademark last in the European Union, what renewal strategy to adopt…
European patent application process: 2025 guide
European patent application process : discover how it works. Our complete guide for 2025. Explanations, solutions, by experts, for entrepreneurs.
What is a patent? Our guide
Discover what is a patent : a tool for protecting innovation, and helping entrepreneurs, startups, companies to empower their projects.
Next Step : epy
e-py Awards 2025 – LIPSTIP Among the Finalists for Best AI Project! We’re incredibly proud to share some exciting news from the LIPSTIP team: we’ve been nominated for the 2025 e-py Awards in the category “Best AI Project,” sponsored by Teréga! This…
Rewind : Vivatech 25
A Bold Step into the Future of IP and AI Innovation From June 11 to 14, Lipstip had the incredible opportunity to attend Viva Technology 2025, one of Europe’s most dynamic and forward-thinking tech events. As part of the TeamNAqui delegation, we joined…











